Pharma: Twas the Night before #FDASM

Twas the night before #fdasm, when all through the blogosphere,

Not a marketer was stirring, due to their fear.

The 62 slide decks were posted with care,

In hopes that St DDMAC soon would be there.

The pharma tweeps were nestled all snug in their beds,

While visions of facebook dance in the heads.

And legal in her ‘kerchief, and I in my cap,

Had just settled our brains for a long winter’s nap.

When out on the web there arose such a buzz,

I sprang from the bed to see what the fuss was,

Away to my Google, I flew like a flash,

To find in my search fourteen letters to trash.

Despite the scurry that was sure to follow,

There were some brave pharma folk that tried to stay mellow.

For they realized that marketing was quickly evolving,

More rapid and urgent than patient dialogues were happening.

With a little old driver, wearing a bright red cap,

I knew in a tweet it must be St DDMAC.

More rapid than eagles his coursers they came,

And he tweeted and shouted, and called them by name!

“Now Lilly! Now, Oglivy! Now, Sanofi and WEGO!

On, PhRMA! On, Pfizer! On, comScore and Sermo!

To the top of the community! To the top of the wall!

Now dash away! Dash away! Dash away all!”

And then, in a twinkling, I heard on the roof

The prancing and pawing of each little hoof.

As I drew in my head, and was turning around,

Down the chimney St DDMAC came with a bound.

He was dressed in new media, from his head to his foot,

And his clothes were all tarnished with ashes and soot.

A bundle of Guidelines he had flung on his back,

And he looked like a hero, just opening his pack.

His eyes-how they twinkled! His dimples how merry!

He said when it comes to AE’s don’t worry!

A wink of his eye and a twist of his head,

Soon gave me to know I had nothing to dread.

He spoke not a word, but went straight to his work,

And filled all the stockings, then turned with a jerk.

SEM, twitter, video and facebook,

And giving a nod, up the chimney he did look!

He sprang to his sleigh, to his team gave a whistle,

And away they flew like the down of a thistle,

But I heard him exclaim, ‘ere he drove out of sight,

Social Media to all, and all will be right!”

The FDA hearings have the potential to be a game-changer for our future and that of patients… 

I’m wishing all the presenters, many of which are my friends, good wishes over the next two days.

And here’s to actionable guidelines “before the night before Christmas 2010!”

It’s a busy week in Washington DC.  Also occurring on November 12-13 is an advisory meeting to discuss patient risk communication. You can read Eye on FDA’s blog here. This is a follow-up to the advisory meeting back in February 2009. You can read my blog summary here.

Other blogs on #FDASM that you may want to read:

Eye on FDA: What if FDA threw a party and no one came?

Eye on FDA: Risk Communication Advisory Committee: The other FDA advisory meeting this week–don’t ignore it!

Why Dot Pharma: FDA and Social Media: The first hole in the wall?

Wendy Blackburn:  A (Hypothetical) Letter to Consumers from Pharma

Dose of Digital: 166 Reportable Adverse Events Equals One Red Herring

FDA Social Media Hearings — Output Might Confuse Consumers

Pharma Marketing: FDA Panelists at the Upcoming Social Media Public Hearing

Pharma Marketing:  PhRMA Proposes FDA-Approved Universal Safety Symbol

Visit Ignite Health’s terrific site ( summarizing tweets, blogs and all FDA documents and presentations.  Thank you Fabio Gratton!

More to follow after the advisory meeting…