Some of the Best Healthcare Blogs and eBooks of 2009

As we move into 2010, I’ve been thinking a lot about what I’ve learned this year, much of it triggered by the tremendous number of thought leader blogs, eBooks and white papers that I’ve read this year.  While there is no way to capture all the great work happening 24/7, here’s a smattering of a few (well maybe more than a ‘few’) that you may want to read or re-read as we get ready to step into 2010…

Topics cover a range- from social media and technology, to ePatients and marketing, including implications for Pharma and Healthcare, in the US and Europe. Please feel free to share other posts that you found valuable. Happy reading… 

 

Best Blogs

Social Media, Platforms and Technology

Ten ‘Thinks’ You Should Know about Social Media by Shwen Gwee at Med 2.0 blog

Pharma Should Forget About Social Media Monitoring by Jonathan Richman at Dose of Digital

Pharma Don’t Be Shy About Social Media by Wendy Blackburn at ePharma Rx, Intouch Solutions

10 Social Media Watch-outs for Pharma and Healthcare Marketers by Ellen Hoenig, Notes from the Back of the Book

7 Inputs to a Social Media Strategy by Adam Cohen, A Thousands Cuts blog

5 Social Media Myths by Digital Tonto blog

The 3 F’s and 3 R’s of Social Media Marketing by Chris Boyer, Hospital Online Marketing

Lee Aase, Mayo Clinic: The Future of Health Brands and Social Media and Greg Matthews, Humana: The Future of Health Brands and Social Media by Eric Brody at Healthy Conversations

A Clinical Infusion of Google Wave  and Healthcare’s Google- Facebook -Twitter Platform by Phil Baumann

Is Google the New FDA? By John Mack at Pharma Marketing blog

Google Real Time Search and Crisis Communications and Google and Pharmacovigilance by Mark Senak at eyeonfda blog

Google Sidewiki and Implications for Pharma Brands by Adam Cohen, A Thousand Cuts blog, Rosetta

Why Pharma Needs to Pay Attention to Wikipedia, Guest post Eileen O’Brien at Notes from the Back of the Book

Readability of the Top 50 Prescribed Drugs in Wikipedia by Kevin Kruse, The Patient Will See You Now

Pharma and Twitter: Who’s Got Hand by Mark Senak at eyeonfda blog

Follow the Engagement-visualizing #FollowPharma by Silja Chouquet at Whydotpharma blog

The Increasing Use of Social Media to Recruit Patients for Clinical Trials by Sally Church at Pharma Marketing Strategy blog

Video Games: Key to the Future of Pharma and Healthcare? By Ellen Hoenig, Notes From the Back Of the Book

Why the Pharma Industry Should Care About Augmented Reality Guest Post by  Sven Larsen of Pixels and Pills at Fard Johnmar‘s Walking the Path blog

Pfizer and Social Media– an Update by Steve Woodruff at Impactiviti blog and consultancy

Social Media ROI for Hospitals and Health Marketers by Kevin Kruse and Kru Research blog

Splitting ROI by Just So You Know blog (Meredith Gould and Daphne Leigh Swancutt)

Europe You need to Tackle Social Media Now by Silja Chouquet at Whydotpharma blog

The Pachyderm in the Parlour: resisting the legitimation of DTC social media activates in Europe by Andrew Spong STweM blog and consultancy

Pharma, Marketing and Paradigm Shift

What’s Hot In Oncology: A Review of 2009 and Predictions for 2010 by Sally Church at Pharma Marketing Strategy blog

Pharma Still Uneasy About Getting Social, Pharma Blog Review by Chris Truelove

The Pitfalls of Doing Nothing by Steve Woodruff at Impactiviti blog and consultancy

Ten things Pharma Companies Will Never Try (But Should) by Jonathan Richman at Dose of Digital

Will Patients Find Value in Discussions with Pharma? By John Mack

Question For Healthcare Marketers:Do You See Patients as Consumers? By Eric Brody at Healthy Conversations

Save Boobs Blasts Attention Glut (guest post Fard Johnmar) Just So You Know blog (Meredith Gould and Daphne Leigh Swancutt)

Refining Patienthood Project Launches: Aims, Goals and Many Questions Ahead by Jen McCabe, Jen’s Posterous Health Management Rx

Why Programming Microchoice and Microcontrol into the Healthcare system will lead to the Equivalent of the Microprocessing Revolution by Jen McCabe Jen’s Posterous Health Management Rx

Splitting Trouble  and Talking Trash by Just So You Know blog (Meredith Gould and Daphne Leigh Swancutt)

Pharma and Social Media: What Roles Should Personas Play? by Ellen Hoenig at Notes from the Back of the Book blog

CMO 3.0: Why Marketing is the New Finance, Odom Lewis, Healthcare Marketing and Medical Executive Search

 

ePatients, Patients and Consumers

Video “Tale of 2 ePatients”: Pecha Kucha Limerick Dr Val Jones via The Patients Will See You Now, Kevin Kruse and Kru Research

Mayo Clinic Music Fun  and A Bite of Life at Sharing Mayo Clinic

Disease Guilt by Steve Woodruff at Impactiviti blog and consultancy

Abandon Hope All Ye Who Enter Here, Have Something Messed Up Happen? By Jen McCabe, Jen’s Posterous

What Part of Give Us Our Damn Data Do You Not Understand by Dave deBronkart at e-patients.net

ePatient 2009: Voice of the Patient by  Kerri Morrone Sparling, at sixuntilme.com

A Patient’s Perspective: Day Two of FDA Public Hearing (#FDASM) by DC Patient

Advice to a Cancer Patient Facing News He Didn’t Want and Don’t Let the Median Scare You To Death by Dave deBronkart, The New Life of ePatient Dave blog, Dave deBronkart

The Pew/Health Internet FAQ by Susannah Fox at e-patients.net (Leads Health Research and Internet Strategy for Pew Internet and American Life Project)

The Social Life of Health Information by Susannah Fox, Pew Internet and American Life Project

What Pharma Can learn from Communities’ Opinions by Andrew Spong STweM

The Role of Physician Trust and Communication in Filling New Prescriptions by Kevin Kruse, Kru Research

 

Best eBooks and White Papers (free)

Best Learning Actions for Pharma and Healthcare Marketers in 2010? Reflections by 12 Sage Bloggers and Thought leaders, Editor Ellen Hoenig AdvanceMarketWoRx

Overcoming Our Social Challenges: Getting Started with Social Media in Biotech by Shwen Gwee

A Bright Future for Digital, a Dimmer One for Pharma by Len Starnes, Bayer Schering Pharma

Pharma and Healthcare Social Media Principles by Jonathan Richman Dose of Digital blog, Bridge Worldwide

Social Media: What’s In It for Pharma? A Digitas Health Social Media POV by Sarah Larcker

Getting Started with Social Networking by Steve Woodruff of Impactiviti blog and consultancy

Pharma Twitterama: Exploring the Use of Twitter in Pharma and Healthcare by Shwen Gwee at Med 2.0 blog

WEGO Health Webinar: Twitter Power Tools for Health Activists by Shwen Gwee at Med 2.0 blog

140 Healthcare Uses for Twitter  by Phil Baumann

Social Media and Pharma: Is their value? By Richard Meyer

Monitoring Adverse Events in Social Media for Pharma’s Biggest Brands: Hopeless Task or Simple Project? Mini-white paper, Jonathan Richman Dose of Digital

An Edelman Report: Insights and Recommendations in the Wake of the FDA Social Media Hearings, The Health Engagement blog

Considering Neuroscience to Improve Consumer Communications- FDA Advisory Committee Meeting by Ellen Hoenig, AdvanceMarketWorx Notes from the Back of the Book blog

ePatient White Paper by ePatient Scholars team, ePatient.net (2007- but still including this classic!)

 

Best Wikis

#FDASM by Fabio Gratton of Ignite Health

Pharma and Healthcare Social Media Wiki by Jonathan Richman at Dose of Digital

Hospital Social Networking List by Ed Bennett

 

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4 thoughts on “Some of the Best Healthcare Blogs and eBooks of 2009

  1. Ellen:

    Thanks so much for including two Walking the Path blog posts in your list! Your attention and praise is greatly appreciated. However, can you make one tweek to the list? Sven Larsen of Pixels and Pills wrote the Augmented Reality post, not me. He was kind enough to serve as a guest author on the blog. Do you mind making this change?

    Thanks again and Happy New Year!

    Fard

    • Fard,

      Thank you very much for the correction!I love the new Pixels and Pills blog and collaboration; great concept.

      Happy New Year to you too!

      Ellen

  2. Happy New Year Ellen! Thanks for including my post in inputs to a social media strategy. What an amazing list of resources – I’ll need to take some time to go through all of them.
    Best,
    Adam

    • Adam,
      Enjoy; some great posts and ebooks/wiki’s for healthcare!
      Happy New Year!
      I was back in our old stomping grounds over the holidays: Stowe! :-) Ellen

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