Think Mobile. Think Small. 14 Mobile Musts From The mHealth Experts.

Day 3 of ExL’s Digital Pharma East Conference [#digpharm] focused exclusively on mobile and was co-chaired by Bob Allen, Director of Mobile and Social Media, AstraZeneca and Brendan Gallagher, SVP Emerging Technology and Channels, Digitas Health.

Speaking first was Bob Allen who offered up this definition of #mhealth:  “the practice of medical and public health, supported by mobile devices.”

While a smaller turnout than the previous two days for the general digital conference, the Mobile health day was jam-packed with seven strong speakers who had lots to say about why Pharma needs to “Think Mobile First’ and how Pharma can best execute mHealth strategy:

To read the full article ” Think Mobile. Think Small. 14 Mobile Musts From The Mobile Experts. ExL Digital Pharma East -Day 3 Mobile Wrap-Up”  click here to go to ExL’s Digital Pharma blog.

 

Related posts: 
Loaded For Bear: Day 1- ExL Digital Pharma East Conference

Transform or be Transformed. ExL Digital Pharma East Conference- Day2

Med Ad News Pharmalive’s YouTube Interview with Bob Allen at ExL Digital Pharma East Conference

Kevin Nalty’s Mobile Workshop at ExL Digital Pharma East Conference- What’s Next for Pharma in Mobile?

Transform or be Transformed. ExL Digital Pharma East Conference – Day2

If I were allowed but one word to describe Day 2 of ExL’s Digital Pharma East Conference #digpharm, it would have to be the urgent need for transformation—the need for Pharma Co’s to work faster than ever to effect internal change and to jump start meeting current and evolving customer expectations.

Throughout both days actually, speakers talked about the industry having to move from brand marketing to customer marketing, to move on your own with change or risk getting moved by others… and creating your own ‘Kodak moment’ or worse yet becoming a dinosaur…

To read the full article “Transform Or Be Transformed.  ExL Digital Pharma East Conference- Day 2 Wrap-up“, click here to go to ExL’s Digital Pharma blog.

Stay tuned for Day 3’s Digital Pharma East- Mobile Day Wrap-up…

If you missed Day 1’s Digital Pharma East Wrap-up, “Loaded for Bear”, click here.

Loaded For Bear: Day 1- ExL Digital Pharma East Conference

Pharma, are you ready to leverage customer insights and closed loop marketing (CLM) in your iPad and mobile initiatives to help support customers?

To read the full article “Loaded For Bear: Day 1- ExL Digital Pharma Eastclick here to go to ExL’s Digital Pharma blog.

Stay tuned for Day 2 and Mobile Marketing’s Day 3 summaries…

 

The Future of Healthcare: An Interview With Futurist Jeff Bauer

For those of you like me who were unable to attend ExL Pharma’s Digital Pharma West (DP West) Conference June 27-30, 2011 (#digpharm),  you missed a fascinating presentation by Jeff Bauer, Ph.D., a health futurist and medical economist, called Forecasting the Future of Health Care: Challenges & Opportunities.

Fortunately, I had a chance to speak with Jeff and delve into his presentation and insights. Trained as a meteorologist, an economist and a medical professor, he is uniquely qualified to “forecast-not predict” the future of healthcare…

To read the full article and five key takeaways that we’d all be wise to integrate into our thinking, click here to go to ExL’s Digital Pharma blog.