The recent release of Edelman’s Health Barometer 2011, continues to demonstrate how consumers are redefining what health means to them and their expectations for greater support by key constituents in their lives, including business and government.
Lifestyle and nutrition are among the top factors that we most control and most impact our health. When thinking about their lifestyle and nutrition, friends and family are key to shaping our health.
The knowledge-action gap in health continues…Consumers know what behaviors they should avoid, but don’t. Further, while 62% report having tried to change a negative behavior, 50% were not able to sustain their change. The top three reasons are: enjoyment of the negative behavior, addition or dependency and did not experience benefits soon enough. Living in a society where immediacy is king and 24/7 the growing norm, I would venture that “not seeing benefits soon enough” is probably understated! Continue reading →
With 2011 galloping along and 2012 planning just around the corner, we’re excited to share our Brand Champion Health Check — a complimentary eBook designed to help marketers and business leads assess their company and brand’s health, and to consider what actions will power successful growth.
While the eBook centers on the Pharma and healthcare industry, it is also highly relevant to any consumer brand.
Champions know that staying in top health is critical and that early detection is key to avoiding costly down time and poor performance – can even mean the difference for survival. However, unlike the many patient health screens available or the ease by which consumers can go for their annual physical, marketers do not have ready access to a thoughtful, comprehensive health check-up.
The Brand Champion Health Check screens three parameters
This is Dave’s story, not only of surviving stage-IV cancer, but of the birth of a cancer survivor now focused on opening the world’s eyes to what is being called “participatory medicine”. Patients who are—Empowered, Engaged, Equipped, Enabled, Educated—acting as effective partners with their clinicians.
“Participatory Medicine is a movement in which networked patients shift from being mere passengers to responsible drivers of their health, and in which providers encourage and value them as full partners.”
-Society for Participatory Medicine, April 2010
Seven Life or Death Lessons from e-Patient Dave’s story:
Lesson 1: It’s up to each one of us. We have a choice. It’s our responsibility to know and accept a certain measure of responsibility for our individual recovery from disease and disability…
Lesson 2: When your instincts say to scram, scam. Or if your doctor thinks your feelings are your problem, you might want to find someone else — Net, It’s worth traveling far to find a doctor you work well with— We are each responsible for our choice of doctors. Make it a conscious decision. Continue reading →
Hats off to Kevin Kruse for kicking off an exciting new conference called e-Patient Connections 2009 that will no doubt be the start of a long tradition in e-Patient Marketing and Learning. It was a productive two days marked by a strong range of excellent speakers and content, a well run conference and focused leader, and a broad group of engaged attendees. Read posts by @ericbrody, PharmaExec Blog and Steve Woodruff for other good summaries of the two-day e-Patient Conference (You can also read the Twitter stream: #epatcon)
Why Team e-Patient?
Driving home from the conference, my head swirling with ideas, this is what emerged for me:
“It may take a village to raise a family, but it takes a team to heal a patient.”
…A team of doctors and nurses, patients and their families, friends and others who share their condition, hospital care, pharma treatments, insurance companies, employers, pharmacists and so on…actively participating and working together.
Reflecting on the presentations, they seem to converge around five essential themes for working towards patient-centered, participative marketing and healthcare…Highlighted below are but a few: Continue reading →