Think Mobile. Think Small. 14 Mobile Musts From The mHealth Experts.

Day 3 of ExL’s Digital Pharma East Conference [#digpharm] focused exclusively on mobile and was co-chaired by Bob Allen, Director of Mobile and Social Media, AstraZeneca and Brendan Gallagher, SVP Emerging Technology and Channels, Digitas Health.

Speaking first was Bob Allen who offered up this definition of #mhealth:  “the practice of medical and public health, supported by mobile devices.”

While a smaller turnout than the previous two days for the general digital conference, the Mobile health day was jam-packed with seven strong speakers who had lots to say about why Pharma needs to “Think Mobile First’ and how Pharma can best execute mHealth strategy:

To read the full article ” Think Mobile. Think Small. 14 Mobile Musts From The Mobile Experts. ExL Digital Pharma East -Day 3 Mobile Wrap-Up”  click here to go to ExL’s Digital Pharma blog.

 

Related posts: 
Loaded For Bear: Day 1- ExL Digital Pharma East Conference

Transform or be Transformed. ExL Digital Pharma East Conference- Day2

Med Ad News Pharmalive’s YouTube Interview with Bob Allen at ExL Digital Pharma East Conference

Kevin Nalty’s Mobile Workshop at ExL Digital Pharma East Conference- What’s Next for Pharma in Mobile?

How To Improve Your Mobile Health Strategy: Five Imperatives

With the exponential growth in mobile adoption, technology and new apps, mobile is on everyone’s list for 2011 and beyond, and rightfully so. The mobile “product” and “channel” offers numerous opportunities for all marketers, healthcare and pharma included.

Consider some of the facts:

  • Mobile will be the primary digital connection for both existing and new customers. [Forester]
  • Today there are well over 400M phones in the US, over 350M applications available for the iPhone and counting with more than 10B downloads. [Forester]
  • Mobile users will surpass desktop users in 5 years.  Mobile growth is the fastest in communications history. [Mary Meeker, KPCB]
  • Physician adoption of mobile devices is astounding. Chilmark  Research estimates 100% of physicians will have a smart phone and use content apps by 12/31/2013–with touchscreen tablet saturation by 2015. Smartphone Apps now focus on communication, alerts and decision support. Clinical reference content is currently leading mHealth apps, but will evolve with the growth of iPad and other touchscreen tablets to provide more flexibility, personalization, patient education…
  • Of the 85% of American adults who use a cell phone, 17% of cell owners have used their phone to look up health or medical information and 29% of cell owners ages 18-29 have done such searches. [Pew Internet Mobile Health 2010]

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