Leadership: The First Unassisted Paraplegic to Summit Mt Kilimanjaro

Think about using only your arms to crank 528,000 revolutions of your pedals to reach the summit of Mt. Kilimanjaro! 

Click to watch the video and participate in helping Chris to reach his dream.

While this blog is usually focused on pharma, healthcare 2.0 and consumer marketing…Today, I’m writing to help out a friend, Chris Waddell, who is undertaking a project to help countless other disabled people [estimated at 600 million globally and nearly 1 in 10]. Chris is climbing Mt. Kilimanjaro to raise awareness of the plight, and potential, of the global disabled community.  He is seeking contributions to fund both his climb and the making of a documentary about his climb.  What makes Chris’s undertaking and leadership so compelling is that he himself is a paraplegic.  [Learn more about Project One Revolution]

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Marketing Lessons From Our Family Camping Weekend!

Each summer we go camping with a few families to a different state park within a 4-6 hour drive.  It has become one the summer highlights for all of the kids.  As parents, each year we’re surprised just how much fun everyone has, but it’s almost always not due to what we originally thought would be fun going into the weekend, but due to something simple and uniquely inherent to the particular camp site.  As a result, the parents have moved to continually simplify our camping weekends over time so we adults can also enjoy! (All of you seasoned campers can appreciate how much planning and organization is required to have a smooth camping experience)

This year we went to the Beaverkill region in New York, also known as the ‘home of fly fishing’, and a very beautiful area.  On the drive home, we stopped to catch a late lunch; walking by a store, I saw this “pillow” in the window:  “Save if for your blog”… So here goes, a few of the lessons that emerged from this year’s camping weekend:  Continue reading