E-Books and Articles

Free e-books

Brand Champion Health Check: Is Your Brand In Shape To Win?


Best Learning Actions for Healthcare Marketers in 2010


Recent Articles:

Tough Demands to Galvanize Marketing Communications
DTC Perspectives, March 2011

2010 Outlook: 10 Ways to Win With Patients and Improve DTC Efforts
DTC Perspectives, December 2009

How to Get Patient-Centric
Med Ad News, November 2009

Video Games: Key to the Future of Healthcare?
PharmExec.com, August 5, 2009

DTC 21: Navigating the Uncertainties of Social Media
DTC Perspectives, June 2009

A Guide to Improving DTC ROI
DTC Perspectives, June 2008

10 Costly Pitfalls of DTC
Reprinted with permission MedAd News, May 2008