What is RSS and How to Read the RSS Feeds

What is RSS and How to Read the RSS Feeds

RSS (an acronym for ‘Really Simple Syndication’) is an XML-based system that allows users to subscribe to their favorite websites.  RSS is a critical, free, business tool – especially for marketers; RSS can save time, increase your awareness and improve your productivity.

Subscribing to RSS feeds is basically a way to have news and blog posts that you’re interested in come to you, vs. going out and searching for them.

For example, if you want to read blogs from friends or keep up with your clients’ blogs. You can set up subscriptions every time someone announces they’re blogging, and every time you get a new client who blogs. You can also read top technology and marketers’ blogs. So every time I find another interesting one, I subscribe to it.

To subscribe, you generally just right click the RSS Feed button, which looks like this

Copy the URL that’s there….


Then paste it into your RSS Reader, this is one displayed by RSS Popper..

If you are using MS Outlook 2003, you need an add-on in order to receive your RSS Feeds (MS Outlook 2007 has it built in).  RSS Popper is a reliable add-on (there are many others)… to download the latest version, click here.  If you use Internet Explorer, look under favorites, then Feeds, then Microsoft Feeds.

To use RSS, you need an RSS reader, and there are tons of them on the market, if you don’t want them to feed into Outlook and you don’t use Internet Explorer’s Feeder, you might like the Google Reader… you will have to set up an account, but it’s free; go to www.google.com/reader


Still having trouble setting up your feeder/reader?  Email us and we will try to help.

Contact:   loretta [at] advancemarketworx.com