Day 3 of ExL’s Digital Pharma East Conference [#digpharm] focused exclusively on mobile and was co-chaired by Bob Allen, Director of Mobile and Social Media, AstraZeneca and Brendan Gallagher, SVP Emerging Technology and Channels, Digitas Health.
Speaking first was Bob Allen who offered up this definition of #mhealth: “the practice of medical and public health, supported by mobile devices.”
While a smaller turnout than the previous two days for the general digital conference, the Mobile health day was jam-packed with seven strong speakers who had lots to say about why Pharma needs to “Think Mobile First’ and how Pharma can best execute mHealth strategy:
To read the full article ” Think Mobile. Think Small. 14 Mobile Musts From The Mobile Experts. ExL Digital Pharma East -Day 3 Mobile Wrap-Up” click here to go to ExL’s Digital Pharma blog.
As we were developing our website to pay off: “Elegant Prescriptions for Leading Performance”, I stumbled upon Matthew E May and his book The Elegant Solution, and went on to read his two “Change This” manifestos:
Matt wrote a blog to usher in 2009 that has stuck with me since I read it a few weeks ago–so much so– I would like to share it: “2009: Don’t Just Do Something.” It flips on its ear how we often approach problems and life: …always looking for what to do, rather than what to not do. Continue reading →
No one doubts that Consumers’ deep feelings and emotions-what they really want -will impact the way they think about your company, brand and category. Nor that those wants keep changing in response to a tumultuous world.
How can marketers keep nose to the grindstone, shoulder to the wheel, and mind both open to change and focused on the deep insights we need to stay relevant?
Click on image for larger view.
A rigorous use of research techniques can help go beyond what Consumers typically say–to what they deeply feel and think in their hearts and minds. It’s there – in their often unspoken emotions – that new “aha’s” or insights are hidden that might drive action and reveal how your brand can uniquely respond.
Let the competition give in to impatience and costly temptations of believing that they already know, that their brand today is that same as last year, or that segments are just like them. Mining for treasure takes a bit of time upfront, paying off by enabling an elegant solution. Continue reading →
It’s official: In December, the National Bureau of Economic Research declared what most Americans already knew: the US economy has been in recession since December 2007. 2008 was a year of enormous change; we’re just beginning to see the effects.
The greatest mistakes we can make – and it will be tempting – is to assume that it’s over or that our brands will somehow be immune. Marketers are challenged to keep these 5 critical imperatives front and center:
1. Identifying new ways to drive ROI. Ensuring that less can do more is an exercise in elegance.
‘An elegant solution is one in which the optimal outcome is achieved with the minimum expenditure of effort and expense. ‘ – Mathew May,The Elegant Solution.
Elegant solutions will be ever so critical as budgets get the squeeze, requiring razor sharp focus and prioritization.