Think Mobile. Think Small. 14 Mobile Musts From The mHealth Experts.

Day 3 of ExL’s Digital Pharma East Conference [#digpharm] focused exclusively on mobile and was co-chaired by Bob Allen, Director of Mobile and Social Media, AstraZeneca and Brendan Gallagher, SVP Emerging Technology and Channels, Digitas Health.

Speaking first was Bob Allen who offered up this definition of #mhealth:  “the practice of medical and public health, supported by mobile devices.”

While a smaller turnout than the previous two days for the general digital conference, the Mobile health day was jam-packed with seven strong speakers who had lots to say about why Pharma needs to “Think Mobile First’ and how Pharma can best execute mHealth strategy:

To read the full article ” Think Mobile. Think Small. 14 Mobile Musts From The Mobile Experts. ExL Digital Pharma East -Day 3 Mobile Wrap-Up”  click here to go to ExL’s Digital Pharma blog.

 

Related posts: 
Loaded For Bear: Day 1- ExL Digital Pharma East Conference

Transform or be Transformed. ExL Digital Pharma East Conference- Day2

Med Ad News Pharmalive’s YouTube Interview with Bob Allen at ExL Digital Pharma East Conference

Kevin Nalty’s Mobile Workshop at ExL Digital Pharma East Conference- What’s Next for Pharma in Mobile?

Transform or be Transformed. ExL Digital Pharma East Conference – Day2

If I were allowed but one word to describe Day 2 of ExL’s Digital Pharma East Conference #digpharm, it would have to be the urgent need for transformation—the need for Pharma Co’s to work faster than ever to effect internal change and to jump start meeting current and evolving customer expectations.

Throughout both days actually, speakers talked about the industry having to move from brand marketing to customer marketing, to move on your own with change or risk getting moved by others… and creating your own ‘Kodak moment’ or worse yet becoming a dinosaur…

To read the full article “Transform Or Be Transformed.  ExL Digital Pharma East Conference- Day 2 Wrap-up“, click here to go to ExL’s Digital Pharma blog.

Stay tuned for Day 3’s Digital Pharma East- Mobile Day Wrap-up…

If you missed Day 1’s Digital Pharma East Wrap-up, “Loaded for Bear”, click here.

Loaded For Bear: Day 1- ExL Digital Pharma East Conference

Pharma, are you ready to leverage customer insights and closed loop marketing (CLM) in your iPad and mobile initiatives to help support customers?

To read the full article “Loaded For Bear: Day 1- ExL Digital Pharma Eastclick here to go to ExL’s Digital Pharma blog.

Stay tuned for Day 2 and Mobile Marketing’s Day 3 summaries…

 

Inciting Patient Engagement and Action: Is MY cancer different?

We are intrigued by the launch of Is My Cancer Different?  and its potential impact on both patients and the business.

Is My Cancer Different? is an unbranded educational website that promotes a movement of sharing, with the intent of prompting patient dialog with their oncologist.  The simple -but compelling- question is designed to raise awareness that each person’s cancer is different and to get patients to ask their oncologist to see if their cancer might respond to a more individualized cancer treatment.

You can click on the image below to visit the Is My Cancer Different? website and learn more from their numerous- but simple -patient and physician testimonial videos.

The site supports Clarient, a GE Health Company’s new molecular test that may help doctors identify which treatment can best target a person’s particular breast cancer.  Interestingly, Clarient chose to share the official website launch during the 2011 Social Health Summit #SXSH  that we attended, along with many other pharma/healthcare social media enthusiasts, ePatients, and Patient Opinion Leaders (POLs). [Be sure to read Shwen Gwee’s recap: The 6 P’s of Healthcare] Continue reading

Pharma: Are You Ready To Optimize Your Digital Strategy NOW?

Here is my recent presentation, Digital Strategy in the NOW Economy: Proactive and Real-time as presented at The Social Media in Pharma Online Summit Conference.  While this digital strategy presentation is geared to Pharma and Healthcare, it is quite relevant for all marketers with an eye to reconsidering their digital approach in the NOW Economy which demands both new skills and changes in our marketing mindset.

Slide Content Overview:

  • The NOW Economy Demands…
  • Kick-Ass Digital Brand Strategy- It’s not about technology. It is about creating opportunities for the brand/company to build deeper relationships. Digital strategy must integrate into the brand strategy and strengthen the brand’s core promise.
  • Creating and Leveraging a Digital Brand Strategy requires new skills and a discipled, fluid process. Follow these six steps to greater success.
  • Five Imperatives to Boost Your Digital IQ- Concentrate your learning on these five critical success factors for today’s marketplace, starting with 1) designing content strategy, 2) delivering ‘perfect fit’, 3) thinking digital ecosystem, 4) fostering community and 5) getting over ‘lack of control’. Are there are others that you might suggest?
  • Go. Initiate. Enchant.- Health is Social- Try something new!

The challenges of INTEGRATION and how to best keep the brand’s core promise front and center appear to be top-of-mind to Pharma right now.

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The Future of Healthcare: An Interview With Futurist Jeff Bauer

For those of you like me who were unable to attend ExL Pharma’s Digital Pharma West (DP West) Conference June 27-30, 2011 (#digpharm),  you missed a fascinating presentation by Jeff Bauer, Ph.D., a health futurist and medical economist, called Forecasting the Future of Health Care: Challenges & Opportunities.

Fortunately, I had a chance to speak with Jeff and delve into his presentation and insights. Trained as a meteorologist, an economist and a medical professor, he is uniquely qualified to “forecast-not predict” the future of healthcare…

To read the full article and five key takeaways that we’d all be wise to integrate into our thinking, click here to go to ExL’s Digital Pharma blog.

Pharma: Are Your e-Patients Really Part Of The Team?

Hats off to Kevin Kruse for kicking off an exciting new conference called e-Patient Connections 2009 that will no doubt be the start of a long tradition in e-Patient Marketing and Learning. It was a productive two days marked by a strong range of excellent speakers and content, a well run conference and focused leader, and a broad group of engaged attendees. Read posts by @ericbrody, PharmaExec Blog and Steve Woodruff for other good summaries of the two-day e-Patient Conference (You can also read the Twitter stream: #epatcon)

Why Team e-Patient?

Driving home from the conference, my head swirling with ideas, this is what emerged for me:

“It may take a village to raise a family, but it takes a team to heal a patient.” 

…A team of doctors and nurses, patients and their families, friends and others who share their condition, hospital care, pharma treatments, insurance companies, employers, pharmacists and so on…actively participating and working together.

Reflecting on the presentations, they seem to converge around five essential themes for working towards patient-centered, participative marketing and healthcare…Highlighted below are but a few:  Continue reading

Pharma: Are Guard Rails Useful To Our Social Media Future?

There’s a reason why there was such a great turnout for the Digital Pharma Unconference this week…Hats off to Shwen Gwee, Jason Youner of eXL pharma, and all the speakers and participants. (#DigPharm)

Before I talk about Guard Rails, here are three other good reads from fellow bloggers: Steve Woodruff’s I Was There (Digital Pharma 2009), Jonathan Richman’s Dose of Digital How Pharma Overcomplicates Social Media, and John Mack’s Pharma Marketing Blog: Pharma Social Media Crips vs. Legal/Regulatory Bloods.  Also check out the tools that Fard Jonmar and Jonathan Richman used in their social media workshop. Or Digitas Health Social Media POV given by Sarah Larcker of Digitas.

So what do we mean by Guard Rails? The Wikipedia definition reads something like this:

Guard rail, sometimes referred to as guide rail or railing, is a system designed to keep people or vehicles from (in most cases unintentionally) straying into dangerous or off-limits areas.”

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Pharma: Dip Your Toes and Other Tips From DTC Perspectives Conference

We’re in the midst of conference-frenzy.  Last week I was able to attend day two of DTC Perspective’s Fall Conference: Reform & Refocus  (For twitter followers: #dtcfall). Here are some of the key themes that I picked up:

  • Dip-your-toes approach. This was said over and over about social media. Get started, and evolve as you learn and your company becomes more comfortable with the effort. (This is also a common theme in Digital Pharma’s conference taking place this week. #digpharm)
  • Remember your overall marketing strategy–Before you clarify objectives  for social media and start running with tactics…
  • Give the team TIME. Initiating new social media programs took many more hours and resources than originally planned. And there is always the unexpected…
  • The Internet is for marketing-not just advertising. This also requires a shift in mindset. (Bill Drummy of Heartbeat Digital)
  • Technology is moving oh soooo fast-Mobile, video, ‘smart’ advertising using behavioral data, gaming and of course social media are musts to be more than experimenting with in 2010.

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