Marketing Lessons From Our Family Camping Weekend!

Each summer we go camping with a few families to a different state park within a 4-6 hour drive.  It has become one the summer highlights for all of the kids.  As parents, each year we’re surprised just how much fun everyone has, but it’s almost always not due to what we originally thought would be fun going into the weekend, but due to something simple and uniquely inherent to the particular camp site.  As a result, the parents have moved to continually simplify our camping weekends over time so we adults can also enjoy! (All of you seasoned campers can appreciate how much planning and organization is required to have a smooth camping experience)

This year we went to the Beaverkill region in New York, also known as the ‘home of fly fishing’, and a very beautiful area.  On the drive home, we stopped to catch a late lunch; walking by a store, I saw this “pillow” in the window:  “Save if for your blog”… So here goes, a few of the lessons that emerged from this year’s camping weekend:  Continue reading

Celebrate Independence Day!

Happy Fourth of July from Sarasota, Florida…Home of one of the greatest American iconic images ever!

“Unconditional Surrender,” a 25-foot, 6,000 pound statue created by world-renowned artist J. Seward Johnson, commemorates perhaps the most famous image of World War II victory–“Unconditional Surrender” is a three-dimensional interpretation of a photo taken by Alfred Eisenstaedt of a Sailor kissing a nurse in Times Square, New York City on Aug. 14, 1945, following the announcement of V-J Day.

This statue brings back so many memories of peace, love and happiness,” said Edith Shain, the nurse memorialized in Eisenstaedt’s photo. “There is so much romance in the statue; it gives such a feeling of hope to all who look at it.”

“During the moment of the kiss I don’t remember much, it happened so fast and it happened at the perfect time. I didn’t even look at the Sailor who was kissing me,” Shain continued. “I closed my eyes and enjoyed the moment like any woman would have done.”

To many this sculpture represents hope and freedom…And is a great example of the power of icons for branding and marketing elegance…

It’s a great addition to the Sarasota landscape.

Enjoy your July 4th! …And don’t forget to give someone a KISS!

 

Neuroscience in Business: What we can’t do while ‘multi-tasking’

The brain does not multi-task. This simple biological fact has huge implications for business…says Marsha Shenk in her blog “Neuroscience in Business: What we can’t do while Multi-Tasking.”

Marsha, long time friend, business anthropologist, and student of leadership in commerce is in the continual search for how organizations and the people in them can do more than succeed, but thrive in today’s tumultuous environment…

So what if your corporate culture accepts-even demands-multi-tasking? (Do you know one that doesn’t these days?)

As Marsha writes, “You’re as sharp as a drunk driver. You will miss-and misinterpret- as much of what is going on around you as someone who could be arrested for DWI…

Not only will you miss important information, you certainly will not generate new questions or solutions. Responsive to market changes? Forget it. Figuring out new ways to deploy resources? Not a chance.”

…Imagine we’re in an economic downturn (sound familiar?)– markets and people are worried, jittery, fearful…”Your enterprise will thrive – or not – based on your ability to:

  • Notice what’s going on-Be curious about what might be valuable in this new reality
  • Generate new solutions for new concerns
  • Provoke Customers’ curiosity about new solutions.

Multi-tasking may be the most dangerous habit we’ve ever allowed,” says Marsha.

“Driving while talking on a cell phone is worse than driving drunk,” says John Medina, author of “Brain Rules.”  Continue reading