Today I learned a new distinction that may be obvious to many, but somehow escaped me. For the last five years, the numerous discussions of Electronic Medical Records (EMR) and Electronic Health Records (EHR) seem to have blurred in my mind. But today I read a post that finally helped set me straight… and provided further insight in my on-going quest to define and ‘master’ patient-centered marketing.
According to EHR Scope’s blog:
An Electronic Medical Record (EMR) is a system that enables physicians’ to have electronic patient charts. This system is solely for the physician, therefore, the legal record of a patient encounter is owned by the physician. The EMR is not interactive, and all patient information is stored within the physician’s computer.
An Electronic Health Record (EHR) is a system that focuses on the word ‘Health,’ which implies the scope of a patient’s well-being. The most important term that you must associate with an EHR is interconnectivity. An EHR has the ability to transfer data to other EHRs, hospitals, labs. It is about the PATIENT receiving the best care and is not dependent on the physical location of the patient.
Others define EHR as a longitudinal electronic record of patient health information generated by one or more encounters in any care delivery setting and includes a variety of patient information such as demographics, medications, past medical history etc.
My friend Janet Johnson and long time blogger and social media expert…wrote of her recent learning as she helped her client Academic Network spring into action as the news of the Salmonella Typhimurium began to unfold. (They’re a Stericycle company, whose job it is to help manage recalled peanut and peanut paste products by getting them out of stores and destroying them.)
Having set up the listening systems for her client, they were able to listen and anticipate–predicting things before it hit the broader media.
Anticipating Risks to Mitigate Them
To illustrate this, Janet writes in Stop Spreading Peanut Butter Fear:
“We started monitoring the web (Twitter, Facebook, other social media sites) for conversations about peanuts, and the experience was quite amazing.
- We were able to predict the spread of the recall from people to pet food – days before any announcement
- We predicted the spread of fear from peanut products to peanut butter in jars weeks before peanut butter jar sales dropped off by 25%
- We reached out to associations (like the Grocery Manufacturer’s Association and the American Peanut Council) to help them handle the huge job of getting the right information out to people online. No one listened.
- People talk about peanut butter online a lot (probably second only to bacon) and we watched the hysteria grow exponentially the day after the inauguration, when Tweets and posts like this appeared:
…and it really hasn’t stopped. Victims of the peanut recall are not only the poor unfortunate souls, families and pets who ate the tainted stuff; but the businesses who are losing millions in sales of perfectly good products. Continue reading