Think Mobile. Think Small. 14 Mobile Musts From The mHealth Experts.

Day 3 of ExL’s Digital Pharma East Conference [#digpharm] focused exclusively on mobile and was co-chaired by Bob Allen, Director of Mobile and Social Media, AstraZeneca and Brendan Gallagher, SVP Emerging Technology and Channels, Digitas Health.

Speaking first was Bob Allen who offered up this definition of #mhealth:  “the practice of medical and public health, supported by mobile devices.”

While a smaller turnout than the previous two days for the general digital conference, the Mobile health day was jam-packed with seven strong speakers who had lots to say about why Pharma needs to “Think Mobile First’ and how Pharma can best execute mHealth strategy:

To read the full article ” Think Mobile. Think Small. 14 Mobile Musts From The Mobile Experts. ExL Digital Pharma East -Day 3 Mobile Wrap-Up”  click here to go to ExL’s Digital Pharma blog.

 

Related posts: 
Loaded For Bear: Day 1- ExL Digital Pharma East Conference

Transform or be Transformed. ExL Digital Pharma East Conference- Day2

Med Ad News Pharmalive’s YouTube Interview with Bob Allen at ExL Digital Pharma East Conference

Kevin Nalty’s Mobile Workshop at ExL Digital Pharma East Conference- What’s Next for Pharma in Mobile?

Pharma: Are You Ready To Optimize Your Digital Strategy NOW?

Here is my recent presentation, Digital Strategy in the NOW Economy: Proactive and Real-time as presented at The Social Media in Pharma Online Summit Conference.  While this digital strategy presentation is geared to Pharma and Healthcare, it is quite relevant for all marketers with an eye to reconsidering their digital approach in the NOW Economy which demands both new skills and changes in our marketing mindset.

Slide Content Overview:

  • The NOW Economy Demands…
  • Kick-Ass Digital Brand Strategy- It’s not about technology. It is about creating opportunities for the brand/company to build deeper relationships. Digital strategy must integrate into the brand strategy and strengthen the brand’s core promise.
  • Creating and Leveraging a Digital Brand Strategy requires new skills and a discipled, fluid process. Follow these six steps to greater success.
  • Five Imperatives to Boost Your Digital IQ- Concentrate your learning on these five critical success factors for today’s marketplace, starting with 1) designing content strategy, 2) delivering ‘perfect fit’, 3) thinking digital ecosystem, 4) fostering community and 5) getting over ‘lack of control’. Are there are others that you might suggest?
  • Go. Initiate. Enchant.- Health is Social- Try something new!

The challenges of INTEGRATION and how to best keep the brand’s core promise front and center appear to be top-of-mind to Pharma right now.

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