Think about using only your arms to crank 528,000 revolutions of your pedals to reach the summit of Mt. Kilimanjaro!
While this blog is usually focused on pharma, healthcare 2.0 and consumer marketing…Today, I’m writing to help out a friend, Chris Waddell, who is undertaking a project to help countless other disabled people [estimated at 600 million globally and nearly 1 in 10]. Chris is climbing Mt. Kilimanjaro to raise awareness of the plight, and potential, of the global disabled community. He is seeking contributions to fund both his climb and the making of a documentary about his climb. What makes Chris’s undertaking and leadership so compelling is that he himself is a paraplegic. [Learn more about Project One Revolution]