These are champs.
What would a ‘new marketing’ champ do in Pharma and Healthcare?
Here are 9 imperatives I see for Pharma Marketers as we enter 2010 and a new decade:
- Adopt human-centered thinking across everything you do. Both Steve Jobs and Google share a relentless focus on knowing and pleasing their core customer – the consumer. No detail is ignored if it brings value. Importantly, these champs don’t think of consumers sporadically or when it’s convenient, but in every decision and action they take. The customer experience is front and center from beginning to the end.Pharma and Healthcare marketers: are patients at the center of everything you do? Really? As Steve Jobs might ask, are you taking full responsibility for your patient/e-patient user experience? Are you thinking about every touch along the treatment pathway, that is no longer a straight linear line, but made of multiple touches, information and influences often hitting at once and with circular repetition? (You may also want to read: Is Your Brand Patient-Centered? 5 Critical Success Factors) Continue reading