It’s hard to believe that it’s been two years since I wrote Marketing Lessons From Our Family Camping Weekend. This summer we spent a week on Saranac Lake in the Adirondack Mountains near Lake Placid NY, with three generations, ages ranging from 9 to 87.
Before the blush of summer vacation wears off, here are my key takeaways:
1. Listen like your life depends on it. During our first family rafting trip down the rapids after heavy rains, my listening, and that of my husband and three boys, greatly improved when we knew our safety depended on it! When there was a sense of conviction attached to our leader’s words and we were bumping around not sure if we were going to stay in or get tumbled overboard, our listening improved!
We all know that listening is a critical success factor today, and that there are many services and tools out there to help us do it better. .. But unless you are listening ‘like your life or business depends on it’, the words going in may not be really registering or garnering the necessary action. The river also taught us that if our leader said stop, you had to stop immediately, not one stroke earlier or one stroke later, as that would cause us to over shoot or under shoot our path…It wasn’t enough to just listen, we had to listen and act immediately! Continue reading