Some Of The Best 2011 Pharma Blogs: Marketing – Social Media – ePatients

Here are but a few of the many thoughtful blogs and predictions written in 2011 covering pharma marketing, social media and ePatient happenings…

Some Of The Best 2011 Pharma Blogs: Marketing - Social Media - ePatientsphoto: Traveling Content

But remember…
 “It wouldn’t be New Year’s if I didn’t have regrets.” -William Thomas

What did you learn this year?

What will you do differently in 2012?

Enjoy…and wishing you all a most joyous, healthy and prosperous new year!

Pharma Marketing and #fdasm

AZ Heatlh Connections:  FDA Issues Social Media GuidanceReal World Challenges to Communicating Real World Experience
Back of the Book:  Is Your Brand Healthy and Thriving? Complementary eBook
ePharma Rx: Social Media Posts That Keep Pharma Up at Night
exl Digital Pharma Blog: Transform or Be Transformed: Digital Pharma East Day 2 Wrap-up

Continue reading

TV Isn’t Dead. Social Media Is Over-Hyped. Highlights From DTCN2011

Here are six themes that I took away from this year’s DTC National Conference, which took place in Boston April 6-8, 2011.  You can also read the tweets from #DTCN2011, Wendy Blackburn’s recap of Day 1, or take in the video interviews  by Pixels & Pills.

1.       Everybody has a story…Major life ‘events’ are what catapult a person, patient or caregiver to step into an active e-patient and patient advocate role. Myrtle Potter’s near tragic medical event is leading her down the patient advocate path and focusing her efforts behind improving patient literacy and engagement.

At WEGO Health , they say that each health activist has a unique story.  However, they become a health activist when they are talking about health every day and offering support and advice to others online—to the tune of  an average online audience of more than 15,000 every month. Continue reading

Pharma Marketers: 6 Key Skills Every Brand Champion Will Possess

In our ever-changing media landscape, coupled with increasingly powerful ePatient communities, a demand for new standards has arisen.  As a result, Pharma [and in reality all marketers] must accelerate their skills in six key areas to separate their marketing communications, and become brand champions. 

Read the full article in DTC Perspectives March 2011: Tough Demands to Galvanize Marketing Communications: 2011 Brand Champions Will Possess Six Key Skills.

Every marketer knows that spurring brand and patient success requires building on wisdom from the past, while honing new abilities to educate, motivate and converse with patients and their families.  Savvy marketers know that the 4P’s – also renamed SIVA [Solution, Information, Value, Access] to provide greater customer focus- have never been more critical.  In addition, 2011 brand champions are challenged to create Michael Porter’s “shared value”, accelerating skills in six areas:

  1. Dynamic listening and action, real-time. Astute marketers take dynamic listening seriously- they know who to listen to, where to listen, what’s most important to take note of, and are eminently geared to take action by responding nimbly to new learning.  Champion marketers know that listening without action is as dangerous as acting without listening. Continue reading

Pharma: Ask Not What Social Media Can Do For You, But What Your SM Can Do For Patient Health

Last week, I and a few hundred other SM-aniacs, spent  2-days in the #FDASM ‘bunker’-so nick-named for its lack of windows and web/cell phone coverage. (Many more also attended via a free webcast and live twitter.)

Shortly after the program began, I heard a faint voice in the back of my
mind. At first I couldn’t place the voice or make out the words.  But it grew louder with each presentation. On the train home, I recognized the voice as JFK’s, and the words as his inaugural speech “Ask Not What Your Country Can Do”.

If you haven’t read JFK’s short but powerful speech, do yourself a favor and read now.  I think you may be struck by the parallels between the challenges he faced and the vision he articulated to meet them, and the challenges we must rise to as pharmaceutical and social media professionals trying to keep up with empowered e-patients in a web 2.0 world, soon to be web 3.0.

Here are some of the challenges JFK articulated in his speech that seem particularly relevant to our challenges of engaging and educating patients and doctors using rapidly evolving technologies and strategies. I’ll also do my best to link back to the many speakers and presentations from #fdasm.  Continue reading