Some Of The Best 2011 Pharma Blogs: Marketing – Social Media – ePatients

Here are but a few of the many thoughtful blogs and predictions written in 2011 covering pharma marketing, social media and ePatient happenings…

Some Of The Best 2011 Pharma Blogs: Marketing - Social Media - ePatientsphoto: Traveling Content

But remember…
 “It wouldn’t be New Year’s if I didn’t have regrets.” -William Thomas

What did you learn this year?

What will you do differently in 2012?

Enjoy…and wishing you all a most joyous, healthy and prosperous new year!

Pharma Marketing and #fdasm

AZ Heatlh Connections:  FDA Issues Social Media GuidanceReal World Challenges to Communicating Real World Experience
Back of the Book:  Is Your Brand Healthy and Thriving? Complementary eBook
ePharma Rx: Social Media Posts That Keep Pharma Up at Night
exl Digital Pharma Blog: Transform or Be Transformed: Digital Pharma East Day 2 Wrap-up

Continue reading

Think Mobile. Think Small. 14 Mobile Musts From The mHealth Experts.

Day 3 of ExL’s Digital Pharma East Conference [#digpharm] focused exclusively on mobile and was co-chaired by Bob Allen, Director of Mobile and Social Media, AstraZeneca and Brendan Gallagher, SVP Emerging Technology and Channels, Digitas Health.

Speaking first was Bob Allen who offered up this definition of #mhealth:  “the practice of medical and public health, supported by mobile devices.”

While a smaller turnout than the previous two days for the general digital conference, the Mobile health day was jam-packed with seven strong speakers who had lots to say about why Pharma needs to “Think Mobile First’ and how Pharma can best execute mHealth strategy:

To read the full article ” Think Mobile. Think Small. 14 Mobile Musts From The Mobile Experts. ExL Digital Pharma East -Day 3 Mobile Wrap-Up”  click here to go to ExL’s Digital Pharma blog.

 

Related posts: 
Loaded For Bear: Day 1- ExL Digital Pharma East Conference

Transform or be Transformed. ExL Digital Pharma East Conference- Day2

Med Ad News Pharmalive’s YouTube Interview with Bob Allen at ExL Digital Pharma East Conference

Kevin Nalty’s Mobile Workshop at ExL Digital Pharma East Conference- What’s Next for Pharma in Mobile?

Transform or be Transformed. ExL Digital Pharma East Conference – Day2

If I were allowed but one word to describe Day 2 of ExL’s Digital Pharma East Conference #digpharm, it would have to be the urgent need for transformation—the need for Pharma Co’s to work faster than ever to effect internal change and to jump start meeting current and evolving customer expectations.

Throughout both days actually, speakers talked about the industry having to move from brand marketing to customer marketing, to move on your own with change or risk getting moved by others… and creating your own ‘Kodak moment’ or worse yet becoming a dinosaur…

To read the full article “Transform Or Be Transformed.  ExL Digital Pharma East Conference- Day 2 Wrap-up“, click here to go to ExL’s Digital Pharma blog.

Stay tuned for Day 3’s Digital Pharma East- Mobile Day Wrap-up…

If you missed Day 1’s Digital Pharma East Wrap-up, “Loaded for Bear”, click here.

Pharma: What is your ‘Healthprint’?

Pharma: What is your 'Healthprint'?The recent release of Edelman’s Health Barometer 2011, continues to demonstrate how consumers are redefining what health means to them and their expectations for greater support by key constituents in their lives, including business and government.

Here are some of the key takeaways from the 2011 Health Barometer global study as presented  Thursday.  Or you can also read Richard Edelman’s Post: Social comes to health or Jane Sarasohn-Kahn’s post:  Health is a team sport.

  • 80% define health beyond being disease free.
  • Lifestyle and nutrition are among the top factors that we most control and most impact our health.  When thinking about their lifestyle and nutrition, friends and family are key to shaping our health.
  • The knowledge-action gap in health continues…Consumers know what behaviors they should avoid, but don’t.  Further, while 62% report having tried to change a negative behavior, 50% were not able to sustain their change.  The top three reasons are: enjoyment of the negative behavior, addition or dependency and did not experience benefits soon enough.  Living in a society where immediacy is king and 24/7 the growing norm, I would venture that “not seeing benefits soon enough” is probably understated! Continue reading

Inciting Patient Engagement and Action: Is MY cancer different?

We are intrigued by the launch of Is My Cancer Different?  and its potential impact on both patients and the business.

Is My Cancer Different? is an unbranded educational website that promotes a movement of sharing, with the intent of prompting patient dialog with their oncologist.  The simple -but compelling- question is designed to raise awareness that each person’s cancer is different and to get patients to ask their oncologist to see if their cancer might respond to a more individualized cancer treatment.

You can click on the image below to visit the Is My Cancer Different? website and learn more from their numerous- but simple -patient and physician testimonial videos.

The site supports Clarient, a GE Health Company’s new molecular test that may help doctors identify which treatment can best target a person’s particular breast cancer.  Interestingly, Clarient chose to share the official website launch during the 2011 Social Health Summit #SXSH  that we attended, along with many other pharma/healthcare social media enthusiasts, ePatients, and Patient Opinion Leaders (POLs). [Be sure to read Shwen Gwee’s recap: The 6 P’s of Healthcare] Continue reading

What Zipcar Can Teach The BioPharma Industry: 9 Marketing Lessons

After reading a recent blog in Fast Company called The Zipcar Case: Zipping from Very Good to Magnetic, I started to consider, what would it take for BioPharma and Healthcare brands to not just be liked, but to truly be magnetic?  And what lessons, if any, might Zipcar’s success suggest for the BioPhama and Healthcare industry?

While admittedly, Zipcar still has a ways to go financially, most agree that it redefined the Rental Car Market by offering consumers hassle-free “wheels when you want them”…

With success in hand and a recent IPO in April 2011 valuing the company at over $1 billion, Zipcar offers marketing and branding lessons for Pharma that transend the car rental market:

1. Start-ups create new markets, or they don’t survive. Zipcar didn’t chase the existing car rental market at airports with incremental change, they imagined a new market—car rentals by the hour, 5-10 minutes from where you live or work.  Zipcar didn’t depend on market data (it doesn’t exist for a non-existent market) or simply asking consumers what they want, which often biases companies toward incremental improvements of current solutions.  To quote Henry Ford, “If I had asked customers what they wanted, they would have said a faster horse.” [What Zipcar Can Teach The S&P 500 Business Week and HBR May 2011] Continue reading

Pharma: Are You Ready To Optimize Your Digital Strategy NOW?

Here is my recent presentation, Digital Strategy in the NOW Economy: Proactive and Real-time as presented at The Social Media in Pharma Online Summit Conference.  While this digital strategy presentation is geared to Pharma and Healthcare, it is quite relevant for all marketers with an eye to reconsidering their digital approach in the NOW Economy which demands both new skills and changes in our marketing mindset.

Slide Content Overview:

  • The NOW Economy Demands…
  • Kick-Ass Digital Brand Strategy- It’s not about technology. It is about creating opportunities for the brand/company to build deeper relationships. Digital strategy must integrate into the brand strategy and strengthen the brand’s core promise.
  • Creating and Leveraging a Digital Brand Strategy requires new skills and a discipled, fluid process. Follow these six steps to greater success.
  • Five Imperatives to Boost Your Digital IQ- Concentrate your learning on these five critical success factors for today’s marketplace, starting with 1) designing content strategy, 2) delivering ‘perfect fit’, 3) thinking digital ecosystem, 4) fostering community and 5) getting over ‘lack of control’. Are there are others that you might suggest?
  • Go. Initiate. Enchant.- Health is Social- Try something new!

The challenges of INTEGRATION and how to best keep the brand’s core promise front and center appear to be top-of-mind to Pharma right now.

Continue reading

The Future of Healthcare: An Interview With Futurist Jeff Bauer

For those of you like me who were unable to attend ExL Pharma’s Digital Pharma West (DP West) Conference June 27-30, 2011 (#digpharm),  you missed a fascinating presentation by Jeff Bauer, Ph.D., a health futurist and medical economist, called Forecasting the Future of Health Care: Challenges & Opportunities.

Fortunately, I had a chance to speak with Jeff and delve into his presentation and insights. Trained as a meteorologist, an economist and a medical professor, he is uniquely qualified to “forecast-not predict” the future of healthcare…

To read the full article and five key takeaways that we’d all be wise to integrate into our thinking, click here to go to ExL’s Digital Pharma blog.