Some Of The Best 2011 Pharma Blogs: Marketing – Social Media – ePatients

Here are but a few of the many thoughtful blogs and predictions written in 2011 covering pharma marketing, social media and ePatient happenings…

Some Of The Best 2011 Pharma Blogs: Marketing - Social Media - ePatientsphoto: Traveling Content

But remember…
 “It wouldn’t be New Year’s if I didn’t have regrets.” -William Thomas

What did you learn this year?

What will you do differently in 2012?

Enjoy…and wishing you all a most joyous, healthy and prosperous new year!

Pharma Marketing and #fdasm

AZ Heatlh Connections:  FDA Issues Social Media GuidanceReal World Challenges to Communicating Real World Experience
Back of the Book:  Is Your Brand Healthy and Thriving? Complementary eBook
ePharma Rx: Social Media Posts That Keep Pharma Up at Night
exl Digital Pharma Blog: Transform or Be Transformed: Digital Pharma East Day 2 Wrap-up

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Transform or be Transformed. ExL Digital Pharma East Conference – Day2

If I were allowed but one word to describe Day 2 of ExL’s Digital Pharma East Conference #digpharm, it would have to be the urgent need for transformation—the need for Pharma Co’s to work faster than ever to effect internal change and to jump start meeting current and evolving customer expectations.

Throughout both days actually, speakers talked about the industry having to move from brand marketing to customer marketing, to move on your own with change or risk getting moved by others… and creating your own ‘Kodak moment’ or worse yet becoming a dinosaur…

To read the full article “Transform Or Be Transformed.  ExL Digital Pharma East Conference- Day 2 Wrap-up“, click here to go to ExL’s Digital Pharma blog.

Stay tuned for Day 3’s Digital Pharma East- Mobile Day Wrap-up…

If you missed Day 1’s Digital Pharma East Wrap-up, “Loaded for Bear”, click here.

Pharma: Are You Ready To Optimize Your Digital Strategy NOW?

Here is my recent presentation, Digital Strategy in the NOW Economy: Proactive and Real-time as presented at The Social Media in Pharma Online Summit Conference.  While this digital strategy presentation is geared to Pharma and Healthcare, it is quite relevant for all marketers with an eye to reconsidering their digital approach in the NOW Economy which demands both new skills and changes in our marketing mindset.

Slide Content Overview:

  • The NOW Economy Demands…
  • Kick-Ass Digital Brand Strategy- It’s not about technology. It is about creating opportunities for the brand/company to build deeper relationships. Digital strategy must integrate into the brand strategy and strengthen the brand’s core promise.
  • Creating and Leveraging a Digital Brand Strategy requires new skills and a discipled, fluid process. Follow these six steps to greater success.
  • Five Imperatives to Boost Your Digital IQ- Concentrate your learning on these five critical success factors for today’s marketplace, starting with 1) designing content strategy, 2) delivering ‘perfect fit’, 3) thinking digital ecosystem, 4) fostering community and 5) getting over ‘lack of control’. Are there are others that you might suggest?
  • Go. Initiate. Enchant.- Health is Social- Try something new!

The challenges of INTEGRATION and how to best keep the brand’s core promise front and center appear to be top-of-mind to Pharma right now.

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The Future of Healthcare: An Interview With Futurist Jeff Bauer

For those of you like me who were unable to attend ExL Pharma’s Digital Pharma West (DP West) Conference June 27-30, 2011 (#digpharm),  you missed a fascinating presentation by Jeff Bauer, Ph.D., a health futurist and medical economist, called Forecasting the Future of Health Care: Challenges & Opportunities.

Fortunately, I had a chance to speak with Jeff and delve into his presentation and insights. Trained as a meteorologist, an economist and a medical professor, he is uniquely qualified to “forecast-not predict” the future of healthcare…

To read the full article and five key takeaways that we’d all be wise to integrate into our thinking, click here to go to ExL’s Digital Pharma blog.

Data Visualization And Why All Healthcare Marketers Should Care

In a world where we are bombarded by information, targeted by mass media and social networks, what can we do to make our message heard? How can healthcare, DTC and consumer marketers dimensionalize communications in a way that draws attention and focuses learning to important information and messaging?

Data visualization provides an increasingly powerful means to not only communicate information clearly and effectively, but the wise will consider it critical to help position their companies and brands in digital marketing today.

As outlined by FFunction in it’s report ‘Data Visualization: How To Position Your Company in Digital Marketing’, “The power of visualizations comes from the fact that they stimulate the brain in a different way, by focusing attention on the sensorial and rational sides simultaneously. They act as a discovery game that incites one to focus on the displayed information that might otherwise be left unnoticed.” Continue reading

Celebrate Rare Disease Day and Peer-to-Peer Healthcare

February 28th is Rare Disease Day , a day dedicated to raising awareness of the nearly 7,000 rare diseases affecting nearly 30 million Americans.  In other words, as many as one in ten Americans are suffering from a rare disease.

Globally, rare diseases affect more than 250 Million people. [Read more on FDA’s site for Rare Disease]  Find out how you can support Rare Disease awareness at NORD and EURORDIS

In the U.S., a rare disease is one that affects fewer than 200,000 people. This definition comes from the Orphan Drug Act of 1983 and is slightly different from the definition used in Europe.

Besides dealing with their specific medical problems, people with rare diseases struggle to get a proper diagnosis, find information, get treatment and to connect with others like themselves. As expected, the rarity of their conditions makes everything more difficult.

With the explosive growth of the internet and social media platforms, people with rare diseases are connecting at unprecedented rates.  Rare disease marketing is fast becoming the poster child for pharma’s version of long-tail marketing. Continue reading