When in doubt, include a dog…in your advertising!

Now that it’s business as usual following Sunday night’s amazing Super Bowl game, its hard to resist engaging in the talk about the TV ads. If you’re like me, I couldn’t resist checking out what Advertising Age had to say Monday morning and through out the week. (Click here to see any of the ads again.)

What’s interesting is that the ‘experts’ favored such ads as the Audi ‘Chase’,   Hyundai’s ‘Assurance’, Coke Zero ‘Mean Troy’, CareerBuider’s ‘Tips’, Coke’s ‘Avatar’ (by the editors of Creativity).

Bob Garfield’s favorites were Monster.com, Coke Zero: ‘Mean Troy’, Denny’s mobsters and hulu’s ad claiming to be able to ‘rot your brain more efficiently than TV’.  And perhaps that Cash4Gold would most likely have the best ROI despite being one of the worst pieces of ‘creative’…

Hopefully, its unanimous that teleflora.com was just down right mean.

While the prediction was that Super Bowl advertising would be overshadowed by the economic downturn and not be edgy–of the 33 brands, by Bob Garfield’s count, only 4 made reference to it:  Bud light, e-trade, Hyundai’s ‘Contract’, and Cash4Gold.  Interestingly, media-research firm Innerscope concluded that the most “emotionally engaging” ads–surprisingly or not–were those that in one way or another channeled concerns about the economy.  That CareerBuilder and Cash4Gold ranked highest in the firms subconscious scale (they gage a person’s emotional response through biometric vests) only speaks to what many already know; people are worried about their finances! (The Top Five Most ‘Emotionally Engaging’ Super Bowl Ads)

But none of the experts chose the TV ad that consumers rated the most-liked or most-recalled…According to Nielsen TV ad ratings, the number one ad liked and recalled most by consumers was the Budweiser ‘Clydesdale Stick’ ad where the Dalmatian and the Clydesdale play a game of fetch.  The second ad most liked was for humor-filled Doritos. So what does that tell us?  Continue reading

DTC Marketing: Let the Good Times Roll…

Not much is feeling light and carefree these days –  it’s a time of record job loss and fear, with no specter of an upturn on the horizon.

All the more reason to lighten up where we can…

If DTC communications are part of your marketing mix or influencing web and other relationship creative,  consider the following…

I was recently reminded by my hubby that the Great Depression ushered in many new art forms such as screw ball comedy, musicals etc.  A recent quote by Gerald Celente in the 2009 Trendspotting Report suggests the same:

“During the Great Depression, arts and entertainment flourished. When times are down, people want to lift their spirits, adding that Americans have been working more and playing less. …while angry music will be part of the new tunes, there will be a reincarnation of upbeat and swinging sounds. There will also be more dance halls…They’re going to want to go out and play and laugh it up and dance like they did during the Great Depression.”  Gerald Celente, Founder and Director The Trends Research Institute (courtesy of Trendsspotting:  Influencers on Consumer Trends 2009 PredictionsContinue reading