Marketers: What Would Steve Jobs Do? 6 Marketing Imperatives for 2010 (part 1 of 4)

What Would Steve Jobs Do? This is the first of a four part series for Consumer and Pharma/Healthcare Marketers looking to tame the rigors of 2010…by taking a closer look and asking ourselves what three incredibly successful people and companies in business today would do…

The genesis for this series first came while reading Fortune’s CEO of the Decade and The Decade of Steve, and thinking about the question that Apple executives asked themselves over and over during Steve Job’s six month leave of absence in early 2009: What would Steve Jobs do? Recently, I picked up What Would Google Do? by Jeff Jarvis (great book)… I hope you’ll stay tuned for What Would Google Do? And What Would Jake and Rocket Do? And What Might Marketers Do in 2010?

As you’re developing new products, services and/or marketing plans this year, here’s a question to ask yourself at each major milestone and decision point…

What Would Steve Jobs Do? The threshold for moving forward: Would it pass Steve’s test? In the past 10 years alone Steve Jobs has radically and lucratively reordered three markets –music, movies, and mobile telephones–and his impact on his original industry, computing has only grown. Continue reading

Celebrate Independence Day!

Happy Fourth of July from Sarasota, Florida…Home of one of the greatest American iconic images ever!

“Unconditional Surrender,” a 25-foot, 6,000 pound statue created by world-renowned artist J. Seward Johnson, commemorates perhaps the most famous image of World War II victory–“Unconditional Surrender” is a three-dimensional interpretation of a photo taken by Alfred Eisenstaedt of a Sailor kissing a nurse in Times Square, New York City on Aug. 14, 1945, following the announcement of V-J Day.

This statue brings back so many memories of peace, love and happiness,” said Edith Shain, the nurse memorialized in Eisenstaedt’s photo. “There is so much romance in the statue; it gives such a feeling of hope to all who look at it.”

“During the moment of the kiss I don’t remember much, it happened so fast and it happened at the perfect time. I didn’t even look at the Sailor who was kissing me,” Shain continued. “I closed my eyes and enjoyed the moment like any woman would have done.”

To many this sculpture represents hope and freedom…And is a great example of the power of icons for branding and marketing elegance…

It’s a great addition to the Sarasota landscape.

Enjoy your July 4th! …And don’t forget to give someone a KISS!