Pharma: Say NO To More Bullets! And Presentation Tips.

This week, I came across two presentations that made me stop and refocus my thoughts on writing and delivering effective and engaging presentations. The first was a terrific five minute video interview of author Carmine Gallo (The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience) outlining the 5 points he attributes to Steve Job’s incredible success as one of today’s most engaging speakers. The second was the announcement that “Health Care Napkins”, created by Dan Roam with Tony Jones, was the winner of the “World’s Best Presentation 2009″ by Slideshare.net and Business Week.

Click on image to watch video on ABC.

 

The 5 Techniques that help make Steve Jobs a truly great presenter:
1. Introduce an antagonist. Every presentation is a theatrical experience: “Every great drama has a hero and a villain.” Steve Jobs explains the problem and leads the way for the hero…  Continue reading

Pharma: Do You Know Your Patients’ Views About Healthcare?

A recent white paper by Ipsos Public Affairs outlines the different views that American patients hold about Healthcare depending on their type of condition. While healthcare reform will likely impact all 300 million Americans, the way they will be affected differs based on many characteristics.  Pharma Marketers must also factor in how diverse attitudes and concerns of American patients may reflect the specific type of condition they suffer from.

It has been well documented that American’s attitudes about key issues raised in the healthcare reform debate vary depending on their income level, their political leaning, whether or not they are insured, and whether they suffer from a serious condition or not.  However, a new study by Ipsos Public Affairs has uncovered that attitudes about healthcare and the issues and solutions differ when considering the type of condition that Americans may suffer from.  Continue reading

Neuroscience in Business: What we can’t do while ‘multi-tasking’

The brain does not multi-task. This simple biological fact has huge implications for business…says Marsha Shenk in her blog “Neuroscience in Business: What we can’t do while Multi-Tasking.”

Marsha, long time friend, business anthropologist, and student of leadership in commerce is in the continual search for how organizations and the people in them can do more than succeed, but thrive in today’s tumultuous environment…

So what if your corporate culture accepts-even demands-multi-tasking? (Do you know one that doesn’t these days?)

As Marsha writes, “You’re as sharp as a drunk driver. You will miss-and misinterpret- as much of what is going on around you as someone who could be arrested for DWI…

Not only will you miss important information, you certainly will not generate new questions or solutions. Responsive to market changes? Forget it. Figuring out new ways to deploy resources? Not a chance.”

…Imagine we’re in an economic downturn (sound familiar?)– markets and people are worried, jittery, fearful…”Your enterprise will thrive – or not – based on your ability to:

  • Notice what’s going on-Be curious about what might be valuable in this new reality
  • Generate new solutions for new concerns
  • Provoke Customers’ curiosity about new solutions.

Multi-tasking may be the most dangerous habit we’ve ever allowed,” says Marsha.

“Driving while talking on a cell phone is worse than driving drunk,” says John Medina, author of “Brain Rules.”  Continue reading