Pharma: Are Current DTC Ads Meaningful?

I just finished reading Bob Gilbreath’s new book “The Next Evolution of Marketing. Connect With Your Customers By MARKETING WITH MEANING.” Given my roots in package goods consumer marketing, I found the book and the examples ‘meaningful’…

I whole heartedly agree that the next evolution in marketing is to move from ‘telling and selling’ to providing value and ultimately, to improving people’s lives.  I think too, this is one reason that so many consumer package goods marketers made the move to pharmaceutical and healthcare marketing-to help save and improve people’s lives and well being…

What are marketers to do when consumers are not just immune to our messages, but they’re ignoring us completely?

Create marketing that’s meaningful.

What is meaningful marketing?

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