Pharma: Do You Know Your Patients’ Views About Healthcare?

A recent white paper by Ipsos Public Affairs outlines the different views that American patients hold about Healthcare depending on their type of condition. While healthcare reform will likely impact all 300 million Americans, the way they will be affected differs based on many characteristics.  Pharma Marketers must also factor in how diverse attitudes and concerns of American patients may reflect the specific type of condition they suffer from.

It has been well documented that American’s attitudes about key issues raised in the healthcare reform debate vary depending on their income level, their political leaning, whether or not they are insured, and whether they suffer from a serious condition or not.  However, a new study by Ipsos Public Affairs has uncovered that attitudes about healthcare and the issues and solutions differ when considering the type of condition that Americans may suffer from.  Continue reading

Can Pharma Marketers Glean Insight From 10 Successful Entrepreneurs?

In a recent article by Inc., a group of visionaries share their reflections on the rise to prominence of entrepreneurship, and how their lives and perspectives have changed over the course of the past 30 years. What insights surrounding innovation and leadership can Pharma Marketers glean today?

1.  Donny Deutsch: There are No Geniuses 

This frees you up to think “I can do that”  ( …We desperately need this kind of thinking in business right now…)

2.  Scott Cook: Why Culture Matters 

“People who suggest the end of the workplace totally misunderstand the social nature of work.  There is a social fabric to work.”  His greatest entrepreneurial legacy has been fostering an environment of open-mindedness and a culture where great ideas are nurtured  (Sound familiar in Pharma’s highly political environment? I don’t think so…)

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