The New Marketing: Leading A Tribe to Create a Movement?

Every once in a while, it’s good to take a step back…

The Ted Tribe Talk: “Tribes are what matter now” just went live.  In 17 minutes, Seth Godin bring to life his story: the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change… Everyone and anyone should step up–find something worth changing and start a movement by asking the tribe to spread the idea…

Seth speaks to the evolution in marketing from factory, to mass market and “push” advertising,  to the growth of the internet and the idea of tribes as a way to lead and connect people and ideas. He believes that tribes are what people want now–tribes can create movements that can help change the world– not because of force, power or money– but because people want to connect especially to something worth changing. Seth makes the point that its not about the numbers, but creating a movement among the people that care–the true believers–and as little as a thousand believers is enough.

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