Data Visualization And Why All Healthcare Marketers Should Care

In a world where we are bombarded by information, targeted by mass media and social networks, what can we do to make our message heard? How can healthcare, DTC and consumer marketers dimensionalize communications in a way that draws attention and focuses learning to important information and messaging?

Data visualization provides an increasingly powerful means to not only communicate information clearly and effectively, but the wise will consider it critical to help position their companies and brands in digital marketing today.

As outlined by FFunction in it’s report ‘Data Visualization: How To Position Your Company in Digital Marketing’, “The power of visualizations comes from the fact that they stimulate the brain in a different way, by focusing attention on the sensorial and rational sides simultaneously. They act as a discovery game that incites one to focus on the displayed information that might otherwise be left unnoticed.” Continue reading

Pharma: Seven Tips To Improve Your Next FDA Advisory Presentation

Yesterday, I posted my key takeaways from last week’s FDA advisory meeting for Social Media and Internet Marketing #fdasm (“Ask Not What Social Media Can Do For You“). Today, I’m providing food for thought for how presenters can improve their impact with an FDA advisory board. This is based on watching the 77 presentations last week, and having recently participated in the FDA Risk Communications Advisory Meeting this past February.

Building on a previous post: “Pharma: No More Bullets Please“, here are seven points that can help improve your next presentation to an FDA advisory committee. (These tips will also apply to other important upcoming presentations) Continue reading

Pharma: Say NO To More Bullets! And Presentation Tips.

This week, I came across two presentations that made me stop and refocus my thoughts on writing and delivering effective and engaging presentations. The first was a terrific five minute video interview of author Carmine Gallo (The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience) outlining the 5 points he attributes to Steve Job’s incredible success as one of today’s most engaging speakers. The second was the announcement that “Health Care Napkins”, created by Dan Roam with Tony Jones, was the winner of the “World’s Best Presentation 2009″ by Slideshare.net and Business Week.

Click on image to watch video on ABC.

 

The 5 Techniques that help make Steve Jobs a truly great presenter:
1. Introduce an antagonist. Every presentation is a theatrical experience: “Every great drama has a hero and a villain.” Steve Jobs explains the problem and leads the way for the hero…  Continue reading