In honor of my “Deadhead” hubby and the millions of others out there, and the pending Grateful Dead Archive soon to open at the University of California at Santa Cruz, it’s a great time to recognize the Grateful Dead for their marketing and social networking prowess.
But even if you’re not a Deadhead, the Atlantic’s Management Secrets of the Grateful Dead is a must read article.
The Grateful Dead Archive, scheduled to open soon at the University of California at Santa Cruz, will be a mecca for academics of all stripes: from ethnomusicologists to philosophers, sociologists to historians. But the biggest beneficiaries may prove to be business scholars and management theorists, who are discovering that the Dead were visionary geniuses in the way they created “customer” value”, promoted social networking, and did strategic business planning. -by Joshua Green
Why Should corporate America or Pharma and Healthcare Marketers care? The Dead pioneered ideas and practices that were subsequently embraced by business and ‘Internet business models’.
Here are 5 Marketing and Social Networking Lessons that I took away from the Grateful Dead’s incredible marketing success. Continue reading