Pharma: What is your ‘Healthprint’?

Pharma: What is your 'Healthprint'?The recent release of Edelman’s Health Barometer 2011, continues to demonstrate how consumers are redefining what health means to them and their expectations for greater support by key constituents in their lives, including business and government.

Here are some of the key takeaways from the 2011 Health Barometer global study as presented  Thursday.  Or you can also read Richard Edelman’s Post: Social comes to health or Jane Sarasohn-Kahn’s post:  Health is a team sport.

  • 80% define health beyond being disease free.
  • Lifestyle and nutrition are among the top factors that we most control and most impact our health.  When thinking about their lifestyle and nutrition, friends and family are key to shaping our health.
  • The knowledge-action gap in health continues…Consumers know what behaviors they should avoid, but don’t.  Further, while 62% report having tried to change a negative behavior, 50% were not able to sustain their change.  The top three reasons are: enjoyment of the negative behavior, addition or dependency and did not experience benefits soon enough.  Living in a society where immediacy is king and 24/7 the growing norm, I would venture that “not seeing benefits soon enough” is probably understated! Continue reading

Leadership: The First Unassisted Paraplegic to Summit Mt Kilimanjaro

Think about using only your arms to crank 528,000 revolutions of your pedals to reach the summit of Mt. Kilimanjaro! 

Click to watch the video and participate in helping Chris to reach his dream.

While this blog is usually focused on pharma, healthcare 2.0 and consumer marketing…Today, I’m writing to help out a friend, Chris Waddell, who is undertaking a project to help countless other disabled people [estimated at 600 million globally and nearly 1 in 10]. Chris is climbing Mt. Kilimanjaro to raise awareness of the plight, and potential, of the global disabled community.  He is seeking contributions to fund both his climb and the making of a documentary about his climb.  What makes Chris’s undertaking and leadership so compelling is that he himself is a paraplegic.  [Learn more about Project One Revolution]

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Marketing Lessons From Our Family Camping Weekend!

Each summer we go camping with a few families to a different state park within a 4-6 hour drive.  It has become one the summer highlights for all of the kids.  As parents, each year we’re surprised just how much fun everyone has, but it’s almost always not due to what we originally thought would be fun going into the weekend, but due to something simple and uniquely inherent to the particular camp site.  As a result, the parents have moved to continually simplify our camping weekends over time so we adults can also enjoy! (All of you seasoned campers can appreciate how much planning and organization is required to have a smooth camping experience)

This year we went to the Beaverkill region in New York, also known as the ‘home of fly fishing’, and a very beautiful area.  On the drive home, we stopped to catch a late lunch; walking by a store, I saw this “pillow” in the window:  “Save if for your blog”… So here goes, a few of the lessons that emerged from this year’s camping weekend:  Continue reading

Consumer Healthcare Marketing- Pursuing Happiness…

Pursuing Happiness  

It’s in our Bill of Rights –

It’s fundamental to the force of American enterprise

And it will drive DTC ROI

So much is shifting in our world.  What’s happening with consumers today is very different than it was a year ago, or even 6 months ago.  The mindset changes run deep – going all the way to peoples’ views of happiness and what constitutes a meaningful life.   

The book Enough. True Measures of Money, Business and Life by John C. Bogle [Founder and former CEO of the Vanguard Mutual Fund Group] and an article from American Psychologist, January 2000 reveal that:

It’s not money that determines our happiness, but some combination of these three attributes:   1) autonomy and the ability “to do our own thing”,   2) maintaining connectedness with others and  3) enjoying exercising competence and learning.

How we experience ourselves is a common denominator. 

 “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”  Maya Angelou

Brands that enable people to get what they want win the day.   As Healthcare Marketers, we may be able to provide some of these intangibles…  Continue reading