Transform or be Transformed. ExL Digital Pharma East Conference - Day2
Posted by Ellen Hoenig Carlson on Mon, Oct 24, 2011 @ 07:04 PM
If I were allowed but one word to describe Day 2 of ExL's Digital Pharma East Conference #digpharm, it would have to be the urgent need for transformation—the need for Pharma Co's to work faster than ever to effect internal change and to jump start meeting current and evolving customer expectations.
Throughout both days actually, speakers talked about the industry having to move from brand marketing to customer marketing, to move on your own with change or risk getting moved by others… and creating your own ‘Kodak moment’ or worse yet becoming a dinosaur…
To read the full article "Transform Or Be Transformed. ExL Digital Pharma East Conference- Day 2 Wrap-up", click here to go to ExL's Digital Pharma blog.
Stay tuned for Day 3's Digital Pharma East- Mobile Day Wrap-up...
If you missed Day 1's Digital Pharma East Wrap-up, "Loaded for Bear", click here