Notes from the Back of the Book

Think Mobile. Think Small. 14 Mobile Musts From The mHealth Experts.

  

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Day 3 of ExL's Digital Pharma East Conference [#digpharm] focused exclusively on mobile and was co-chaired by Bob Allen, Director of Mobile and Social Media, AstraZeneca and Brendan Gallagher, SVP Emerging Technology and Channels, Digitas Health.  

Speaking first was Bob Allen who offered up this definition of #mhealth:  “the practice of medical and public health, supported by mobile devices.”

While a smaller turnout than the previous two days for the general digital conference, the Mobile health day was jam-packed with seven strong speakers who had lots to say about why Pharma needs to “Think Mobile First’ and how Pharma can best execute mHealth strategy:

To read the full article " Think Mobile. Think Small. 14 Mobile Musts From The Mobile Experts. ExL Digital Pharma East -Day 3 Mobile Wrap-Up"  click here to go to ExL's Digital Pharma blog.

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