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Wordle: AdvanceMarketWoRx Notes From The Back Of The Book Blog

Notes from the Back of the Book

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Some Of The Best 2011 Pharma Blogs: Marketing - Social Media - ePatients

Pharma: Is Your Brand Surviving or Thriving? Lessons From Polar Bears and First Peoples of Canada

Think Mobile. Think Small. 14 Mobile Musts From The mHealth Experts.

Transform or be Transformed. ExL Digital Pharma East Conference - Day2

Loaded For Bear: Day 1- ExL Digital Pharma East Conference

Pharma: What is your 'Healthprint'?

Inciting Patient Engagement and Action: Is MY cancer different?

What Zipcar Can Teach The BioPharma Industry: 9 Marketing Lessons

7 Marketing [And Life] Lessons From My Summer Vacation

Pharma: Are You A Transparency Wannabe?

Pharma: Are You Ready To Optimize Your Digital Strategy NOW?

The Future of Healthcare: An Interview With Futurist Jeff Bauer

Panel Discussion: Can Regulated Pharma Embrace Social Media?

Pharma DTC At The Crossroads? 2011 Prevention DTC Study Results

Patients Beware: 1 out of 3 Subject to Hospital Error

TV Isn't Dead. Social Media Is Over-Hyped. Highlights From DTCN2011

Keep Your Brand Healthy And Thriving: Complimentary eBook

Data Visualization And Why All Healthcare Marketers Should Care

How To Improve Your Mobile Health Strategy: Five Imperatives

Diabetes Alert Day: Secrets from a Health Coach and Competitive Power Lifter!

Pharma Marketers: 6 Key Skills Every Brand Champion Will Possess

Seven Life Or Death Lessons from e-Patient Dave

Celebrate Rare Disease Day and Peer-to-Peer Healthcare

A Marketer's Thanksgiving Haiku

Pharma Marketers: Eight Things We Might Learn From Zappos.com

A New Reality in DTC Advertising?

5 Marketing and Social Networking Lessons from the Dead...

What Would A Pharma Marketing Champ Do? 9 Imperatives for 2010

Marketers: What Would Jake and Rocket Do? 13 Imperatives for 2010 (part 3 of 4)

Marketers: What Would Google Do? Ten Imperatives for 2010 (part 2 of 4)

What Would Steve Jobs Do? Six Marketing Imperatives for 2010 (part 1 of 4)

My 13 Favorite Business Books of 2009

Some of the Best Healthcare Blogs and eBooks of 2009

Best Learning Actions for Healthcare Marketers in 2010? (free eBook)

2010 Outlook: 10 Ways to Win With Patients and Improve DTC Efforts

Pharma: Is Your Brand Patient-Centered? 5 Critical Success Factors.

Pharma: Seven Tips To Improve Your Next FDA Advisory Presentation

Pharma: Ask Not What Social Media Can Do For You, But What Your SM Can Do For Patient Health

Pharma: Twas the Night before #FDASM

Pharma Marketers: No Product Is An Island

Why We All Need To Care About Diabetes...And 11 Social Initiatives

Pharma: Are Your e-Patients Really Part Of The Team?

Pharma: Are Guard Rails Useful To Our Social Media Future?

Pharma: Dip Your Toes and Other Tips From DTC Perspectives Conference

Pharma: Are Current DTC Ads Meaningful?

Pharma: Say NO to More Bullets! And Presentation Tips

Pharma Marketers: A Few Takeaways From The PharmaMed Conference

Strong Brand Core--More Core Than Ever?

Pharma: Is Your Marketing Designed To Engage And Educate Or Sell?

What Will Facebook Lite Mean To Pharma and Marketers?

Pharma and Marketers: How Do You Elegantly Use What You Have?

Pharma: Do You Know Your Patients' Views About Healthcare?

Pharma: It's All About a People-Driven Economy, Stupid!

Leadership: The First Unassisted Paraplegic to Summit Mt Kilimanjaro

Why Pharma Needs to Pay Attention to Wikipedia

Two Takes On Brand Promise

Pharma: Is Private-label Media a New Kind of Marketing?

Marketing Lessons From Our Family Camping Weekend!

Video Games: Key to the Future of Pharma and Healthcare?

Pharma and Social Media: What Role Should Personas Play?

EMR vs. EHR? Are They The Same And Should We Care?

Pharma: Should DTC TV Have A Place In Your 2010 Budget?

Using Social Media To Improve Pharma Clinical Recruitment and More

Celebrate Independence Day!

DTC 21: Navigating the Uncertainties of Social Media in Pharma

Pharma Marketers: Think You Can't Do Moderated Chat?

Can Healthcare Games Change The Game Of Healthcare?

Games: The Next Frontier for Pharma

How Social Are Healthcare Consumers with their Information?

Can Pharma Marketers Glean Insight From 10 Successful Entrepreneurs?

How Many Customers Would Bring You Soup If They Knew You Were Sick?

Traditional DTC Media Is Alive and Well--But Not In A Vacuum!

Are Pharma's Hands Tied with New FDA Draft Guidance for DTC?

Pfizer Takes A Page From Hyundai Marketing With New Recession Offer!

The New Marketing: Leading A Tribe to Create a Movement?

New DTC Ad: Grow your eyelashes!

What Does It Mean To Be Patient Centric?

DTC 21: DTC Marketing in the 21st Century

Marketing At Its Best: Creating A World With More Birthdays...

Twitter reaches 9.3 Million Visitors...Pharma Marketers Beware!

Ten Social Media Watch-outs for Pharma and Healthcare Marketers

The Use of Email as Part of DTC Marketing...

Pharma Marketing to Consumers Faces Continued Pressure from Generics

Pharmaceutical Companies are beginning to Twitter...

Neuroscience in Business: What we can't do while 'multi-tasking'

Building on Janet Lee Johnson's 5 Phases of Social Media Marketing

FDA Issues First-ever Draft Guidance on Pharma's Use of Social Media ....Were You Fooled?

Avoiding the Tropicana squeeze...What do your best customers deeply appreciate about you?

A Few Takeaways from the FDA Risk Communication Advisory Committee Meeting

Marketing to Moms? Read the "Digital Mom" report!

Video Games and Healthcare? The Next Frontier in DTC Marketing...

Watch out WebMD--here comes Medpedia--a new collaborative online medical encyclopedia.

Pharmaceutical social media: the tortoise and the hare...

Who's using social media to help stop the peanut butter spread of fear?

To use a celebrity endorsement or not...only your hairdresser knows for sure.

When in doubt, include a dog...in your advertising!

2009: Do you have a 'Stop Doing' List to Focus Your Marketing?

Are you fully listening and absorbing what your customers are saying about you?

DTC Marketing: Let the Good Times Roll...

Consumer Healthcare Marketing- Pursuing Happiness...

Stepping up in 2009: Knowing What Consumers Want- Today

The Rigors of 2009:

Stepping up to Change in 2009...Five Marketers' Imperatives

Marketing Lessons From Our Family Dog

Ellen Hoenig Carlson's Back of the Book Blog